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Weekly PPC Roundup – Oh, the Places You’ll Go Edition
The unofficial start of summer has arrived, but things don’t show any signs of slowing down in search marketing land. First, big news out of Google: Google Places has been replaced by Google Local...
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Weekly PPC Roundup – Livin’s Easy Edition
It’s Summertime, and the livin’ is easy (or so they say). How has yours been so far? Things were pretty quiet in Mountain View over the last week. In fact, in a departure from the norm, there were...
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The Language of the Dog
“Speak to the dog, in the language of the dog, about what’s important to the dog” — Roy H. Williams The very first rule of good PPC Ad Writing involves SCENT — people look for information online like...
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Weekly PPC Update – Cinco de Mayo Edition
Hello friends! Hope you are enjoying your weekend, but let’s put down our margaritas for a moment to catch up on the past week’s latest PPC news, shall we? First, from Google…….. Google is...
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